Household and personal care consumers are looking to influencers and social media for their next big purchase. According to market research firm Mintel, the COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again.   With 90% of beauty consumers aware of brand pages/accounts on social media—and only 10% who say they avoid brands’ socia...